AUB ARCH 50
As part of the Architecture program’s 50th Anniversary at the American University of Beirut, the university launched a campus-wide visual campaign. The logo and its flexible identity reflect on the architecture practice with a perspectival and optical visual play. This is achieved with the slanted bars of the logo which allow for different visual extensions within the various deliverables.
Branding, Exhibition Design, Publication Design, Campaign Design
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Studio: Kite Creative
Creative Director: Maya Saikali
Co-Creative Director: Ahmad Gharbieh
Lead Designer: Leila El Dana
Exhibition Design: Laeticia Keyrouz