Eye-D

Jacques Derrida puts forth the theory that written language is not the opposite of oral language which then follows that figurative language is not the opposite of textual language. By taking a ‘deconstructive’ view on the world, Derrida exposes the non-essentialness of certain elements to a certain argument. He uncovers internal contradictions and unquestioned assumptions in texts to reveal that what is claimed to be marginal and supplementary to a theoretical position is in fact constitutive of it.

If we were to visualize the world through Derrida’s eyes, we would see that text underlies all other forms of language. This work simulates an alternate reality where one is given the ability to ‘deconstruct’ their surroundings and hence, question elements that are usually taken for granted. The computer vision technology, as well as the interface design, stimulate the brain to think differently by providing contrasting perspectives of how one normally see things; from the presence of text in space to the orientation of words in a layout.

Installation, Typography, Computer Vision, Branding, UI